Work Based Learning - Final Design

This is my final design for Alfred Hitchcock's Rear Window:

 

I wanted to create a poster that appealed to the cinema's current flow of customers - the avid film fanatics - as well as target a brand new younger audience. The vintage feel of the image and background was targeted at the cinemas current audience, as film fanatics, I wanted them to be able to recognise that this was a recreation of a classic Hitchcock. The bold title and 'rip' effect was aimed at the new generation of customers, as a sort of modern twist on an old classic.

Tyneside Cinema Visit

This week FdA Graphics visited our Work Based Learning module client; Tyneside Cinema. We were given a short presentation by Ruth Hastings, Young Tyneside's Projects Officer, on the 'design management process'. Ruth gave us a brief history of the cinema and an outline of their audience, which really helped me to get a more in-depth idea of my client and the audience that my final design would be targeting. Ruth also gave us a thorough insight into working alongside a live client and told us to: always listen to the needs of the client, be clear on the small details, be prepared to make changes and most importantly, be creative!

On the back of the visit to the cinema, we were asked to brainstorm the 'design cycle' and my group produced this basic progression of the designer to client relationship:

 

 

	Client → Brief & Budget → Designer → 1st proof → Circulation → Designer → Changes → Final proof → Circulation → Print

 

Work Based Learning

I've just received my latest live brief for the Tyneside Cinema as part of my Work Based Learning Module. We have been asked to recreate a famous Alfred Hitchcock film poster and the best final designs will be displayed in the cinemas café. The Hitchcock film I will be recreating is 'Rear Window'.

As part of this module, I will be required to work alongside a third party within a professional working environment and will be art directing a photoshoot in order to recreate an appropriate image for my final poster design. Things I must consider when it comes to working professionally with a photography team are: organisation, clear aims and outcomes - I must have a clear idea in my head of what I need and want from the shoot, and team work.

I began the module by creating a time plan that would help me to organise my time effectively: