I wanted to create a poster that appealed to the cinema's current flow of customers - the avid film fanatics - as well as target a brand new younger audience. The vintage feel of the image and background was targeted at the cinemas current audience, as film fanatics, I wanted them to be able to recognise that this was a recreation of a classic Hitchcock. The bold title and 'rip' effect was aimed at the new generation of customers, as a sort of modern twist on an old classic.
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