Newcastle Music Hub Logo Revisited

So this week I found out that my logo (design number two) has been chosen as one of the top two to go forward into the next stages! As this was my first ever live brief, I'm extremely proud that my design has been chosen to go forward.

Feedback that I had received was to 'minimise the 3D effect so that the logo was neater and more compact'. I was also informed that the Newcastle Music Hub had changed it's name to 'Music Partnership North' and that there were in-fact going to be four 'Music Partnership North's': Newcastle, Newcastle College, The Sage and Northumberland. They asked that each Music Partnership North had their own logo with the areas assigned colour: Newcastle - black, Newcastle College - blue, The Sage - grey and Northumberland - red.

First of all I amended the companies title on my original design - Music Partnership North was actually much nicer to align within the square as the words music and north contained the same number of letters. I then decided that I would incorporate the colours into the '3D' section of the logo. Here are my amended designs:

 

 

 

 

Wish me luck!

 

 



Branding and Corporate Image - Mini Brief

We were given our first live mini brief for this module; we were asked to design and create a logo for the 'Newcastle Music Hub'.

The Newcastle Music Hub is a brand new scheme to encourage musical talent within the local area; making sure that every child has access to high quality music education.

I decided to create two completely different logos on different ends of the spectrum. For my first logo, I played on the name of the company and explored the different avenues of the word hub. My initial ideas were to create a circular logo with a centre focus point but still keep an element of music. This is what I came up with:

I chose the bold, playful font to appeal to my target audience of children and chose a bright, happy colour. Instead of a block colour, I went for a gradient tone, light orange to dark orange, as I felt this added a depth to the logo.

For my second logo, I wanted to create something more crisp and contemporary. I decided to create something with lot's of straight lines and angles for a more modern take. This is my second logo design:

 I decided to keep the music note within the design so that my target audience would associate the logo visually with music and not just from the word 'music'. I chose the font Bebas Neue as I felt it back the clean, modern look I was aiming for. Whilst producing the logo, I played around with the tracking and kerning until each word was aligned within the box. 'Hub' was a difficult word to space out without it looking ridiculous, so I added the circles to break it down a little.