Friday, 26 October 2012

Edinburgh

This week we had a day trip to Edinburgh to visit some design agencies: New Haven, Leith Agency and Story. I really enjoyed the day, proper school trip vibes! I'd never visited an agency prior to this and it was great to get an insight into a live working studio, overall very inspirational!

First up was New Haven advertising agency. They had an amazing studio, light and airy with props from their adverts dotted about the place and a chill out area with bean bags and 'table football'. First impressions: this would be a really cool place to work based solely on the studio itself. Their latest interns gave us a short talk on their experience's and how they got to work for New Haven and answered our questions.

Next was The Leith Agency. They took our group to their board room for a presentation on the company, which was actually a boat moored at Leith Harbour! I thought this was a really quirky idea and the boat was spacious and modern. They said they chose the boat so that they could get away from 'the office' from time to time, a great way to clear your head. They showed us their latest campaign for Iron Bru which were humorous and appealing.

Lastly was Story, who's approach to design is, "Find the simple truth and give it legs. Ideas with legs can run anywhere." We had a talk from their latest intern and were then given a mini brief: we had to create an advertisement strategy for a brand new midge spray. This was a brand new experience and gave us a chance to work alongside the advertising students and their expertise! Each group came up with really good ideas and the overall session was good fun. 

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