Branding and Corporate Image

The live brief for this module was to design a logo and stationary set (including a letterhead, business card and compliment slip) for Newcastle College School of Creative Industries.

Because this section of the school was for the 'creatives', I knew I wanted to design something bright and eye-catching. After my initial research, I decided to go for a 'splat' look with a watercolour effect. I felt like the watercolour effect on the logo softened the splat look. I chose shades of orange because it's bright and eye-catching ad associated with happiness. This is my end result: