Inspiration - Alan Kitching

As part of my typography module, one of my tasks was to research a typographer. I opted for Alan Kitching: old school typographer and letterpress printmaker. I chose to research Alan Kitching because (not only is he from the North East!) his fantastic typography work is bright, bold and all round brilliant. Alan Kitching is internationally renowned for his expressive use of letterpress type, process and materials in creating typographic designs. Each piece of Kitching's design work is a totally unique explosion of brightly coloured type.

My favourite piece of work by Alan Kitching would have to be his San Miguel campaign. I love the colours used and the varying fonts/font sizes. The overall advertisement is fun, happy and eye-catching. I would imagine seeing this on a wall would instantly lift your mood. The stroke on the word 'Fresca' works really well. Although the text is in Spanish, its understandable through use of colour and image. The overlaid 'Hola' text adds depth to the overall image




Bright, fun, friendly, fresh, appealing