My favourite piece of work by Alan Kitching would have to be his San Miguel campaign. I love the colours used and the varying fonts/font sizes. The overall advertisement is fun, happy and eye-catching. I would imagine seeing this on a wall would instantly lift your mood. The stroke on the word 'Fresca' works really well. Although the text is in Spanish, its understandable through use of colour and image. The overlaid 'Hola' text adds depth to the overall image
Bright, fun, friendly, fresh, appealing |